One of the reasons I talked less and less about Apple over time was NOT because Apple told me to shut up. They never did, not once. But people kept taking stuff I said, and twisting it to attack Apple, or to try to spin it as if what I was saying was therefore Apple’s position.
Here’s the fun part: while Scoble talks about blogging as if there is no way to communicate without it being on a blog, he completely misses the bigger picture.
IT AIN’T ABOUT BLOGGING. It’s about communication. it’s about sharing information. It’s about solving problems.
When i was assigned to rebuild our company website, i suggested the manager to add blogs for employees in it. He simply rejected it. That’s when i decided to make this blog.
I was dissapointed for awhile until i realized that he had good reasons to do that. Not only it was a bad idea to ask employees to fill his/her blogs while tons of works must be done tomorrow. There are some other efficient ways to communicate to customer rather than pushing employees to write it down on a blog.
Furthermore, I feel much more comfortable to write anything i find interesting rather than writing something that might be interesting for company. Almost 100% of this blog has no related to any of what we’re doing, but often as not it brings some new good things for company without i even realized it.
My point is, it’s always about sharing information, and the best way of doing that is to do that for love, not for money. Although for some people like chuq, things were getting hard since people knew him too well as an Apple guy.